‘Obsession’ Makes History With Biggest Second-Weekend Spike (+39.4%) in Modern Times Outside of Christmas

“We’re at a level we’ve never seen before, and the way it has behaved is outrageous,” she tell *THR*. “If someone would have told me a week ago that we’d be up 39 percent or more, I’d tell them they were on drugs.” 😂

Also:

“To date, 75 percent of the audience is between ages 18 and 34, a demo bracket that is dominated by Gen Zers (ages 18-29) and younger Millennials.”

Also:

*“Obsession* is the only title in Focus history that will see its theater count increase in its third weekend. Bunnell say 100 theaters are being added over the May 29-31 weekend, bringing the total number of locations to 2,755 (it added 40 theaters last weekend).”