May 28, 2026The record for the biggest summer (May-Aug) at the North American box office is 2013 at $4.8B. Post-pandemic, 2023 was best at $4.05B. Well, that is toast. Let’s go for the all-time record. 🤞
May 28, 2026And it gets better. #Obsession is looking to go UP from TUE today. At the very least it should be flat. I don’t recall the last time when a wide release managed to grow from discount TUE, sans any holiday support.
