Behind the screens podcast is the in house podcast of movio/vistagroup and reflects exhibitor side data.
- The benchmark [based largely on actual sales overlap] they used were recent star wars films and a couple of other recent superhero films breaking in were – Rise of Skywalker, Revenge of the Sith, Thunderbolts, TPM (2024 reissue), CA BNW, D&W, GotG3, Superman
| Data | Mando Grogu | Benchmark |
|---|---|---|
| Infrequent | 44 | 38 |
| very infrequent (6+ months between visits to cinema) | 23 | 17 |
| group sales | 27 (8% 5+) | 24 (11% 5+) |
| presales (purchased prior to start of showtimes) | 52% (89% online) | 35% |
| 36% non-standard | 36 (14% IMAX) | 25 (8% IMAX) |
| age 45+ | 43 | 26 |
| under 17 | 12 | 15 |
| male [note movio gets a more male skew for blockbusters than posttrak] | 67% | |
| Caucasian | 62 | 58 |
So in short, the audiences, when compared to the benchmark were older, male, premium seeking and highly planned.
Presales for Backrooms (audience overlap comps are – FNAF 1 & 2, Iron Lung, Chainsaw Man, exit eight, The Drama, Hokum, Passenger
- Age 12-24 ware 56% (versus a 2024-2026 aggregate benchmark of 24%)
- almost 1-in3 are in 3-4 ticket groups, heavily frontloaded to thursday/Friday
- 12-17 year old males are 38% of the audience v. 15% for all films.
- Presale volume is well and truly above Final Destination Bloodlines and getting close to Conjuring Last Rites
Breadwinners – tracking for a mid-high single digits (thursday ticket skewed) – 59% female, 48% 45+ age, frequent cinemagoers skewed
by SilverRoyce
1 Comment
Felt like posting it again since I felt I worded my criticisms fairly poorly.
Star Wars needs to stop pretending it was exclusive for a small club. For a global brand there’s a lot of awful things happened. Lucasfilm did that to themselves.
They pioneered the D+ era with Mando back when it was in its infancy.