It means they can still make these rather cheap films and still make a whole lot of money. However, if quality doesn’t improve its likely each one will decrease until they find a stable floor. Probably around 800m-950m, similar to the Despicable Me franchise, is my guess.
If it’s a spinoff and not a Mario sequel, most likely below 800m.
HerculeTheChamp on
Maybe instead of mandating movie be a product like their games, Nintendo and Miyamoto let Universal creatives give the next Mario movie a real story with stakes and some depth.
Any_Top9441 on
Galaxy will make between $950m – $1.02b when all is said and done, which will be 70% – 75% of the original’s cume. Worst case scenario, the threequel loses the same percentage of money at the box office and ends up between $665m – $765m, at which numbers I believe the franchise will probably stabilise, I can’t see the Super Mario brand falling below those numbers. So Illumination will keep making them on a budget of $100m – $120m, which means a great multiplier of x5 – x7 each time they release a new film. I could easily see this going on for another 3 – 4 films + spin-offs.
OkAd1622 on
It’s not as succesful as Bros.
It’s still extremely profitable, probably will make 10x its costs. And it’s a free ad for super mario games and merchandise. And the kids loved it immensely and they are the ones that Nintendo needs to capture, the older generation is already on board.
So it’s really hard to tell. Universal could listen to critics and make a better Mario3. But it could also NOT LISTEN and make nearly the same amount of money.
The main situation is that Mario2 is bad, but it’s not hurting the brand. On the contrary the 1000 clips of people hitting each other will be super viral on socials and increase brand recognition. So they really have zero incentives to make something good.
5 Comments
It means they can still make these rather cheap films and still make a whole lot of money. However, if quality doesn’t improve its likely each one will decrease until they find a stable floor. Probably around 800m-950m, similar to the Despicable Me franchise, is my guess.
If it’s a spinoff and not a Mario sequel, most likely below 800m.
Maybe instead of mandating movie be a product like their games, Nintendo and Miyamoto let Universal creatives give the next Mario movie a real story with stakes and some depth.
Galaxy will make between $950m – $1.02b when all is said and done, which will be 70% – 75% of the original’s cume. Worst case scenario, the threequel loses the same percentage of money at the box office and ends up between $665m – $765m, at which numbers I believe the franchise will probably stabilise, I can’t see the Super Mario brand falling below those numbers. So Illumination will keep making them on a budget of $100m – $120m, which means a great multiplier of x5 – x7 each time they release a new film. I could easily see this going on for another 3 – 4 films + spin-offs.
It’s not as succesful as Bros.
It’s still extremely profitable, probably will make 10x its costs. And it’s a free ad for super mario games and merchandise. And the kids loved it immensely and they are the ones that Nintendo needs to capture, the older generation is already on board.
So it’s really hard to tell. Universal could listen to critics and make a better Mario3. But it could also NOT LISTEN and make nearly the same amount of money.
The main situation is that Mario2 is bad, but it’s not hurting the brand. On the contrary the 1000 clips of people hitting each other will be super viral on socials and increase brand recognition. So they really have zero incentives to make something good.
Its a huge success