How relevant do you think YouTube trailer views will actually be in predicting the box office this year when He-Man has almost 40m views and it just might break even?
They have never been relevant except telling you what people expect. If views are high, the BO will probably be high if WOM is good. If views are high but WOM sucks balls, the BO won’t be great.
Emergency-Mammoth-88 on
38 million?! This might do good for Amazon mgm
Gregariouswaty on
Not as much. It gets that many views because of the nostalgia of the property and not having a big screen adaptation in ages. The word of mouth will have to be really strong to convert it.
DeppStepp on
A lot of those views are paid ads.
It only has 115 K likes which is pretty low for a trailer with 38 M views.
Alternative-Cake-833 on
The trailer most likely probably played as an ad before most videos on YouTube.
For an another example, see Renfield. Trailer had millions of views as it played as an ad and it tanked financially.
bluequarz on
114k likes. That trailer has millions of ads. Lots of trailers use ads to juice up the views but likes tell a different story.
One of the Spiderman Brand New Day trailer from the Sony channel has 27m views but almost 900k likes
newjackgmoney21 on
The Bride’s official trailer from 2 months ago has 42 million views.
Odd-Wrongdoer-8979 on
80s nostalgia is kinda on the way out and 90s nostalgia is pretty fairly in at the moment. I think they mostly missed their moment on something like this.
throwitonthegrillboi on
Here’s my thing with this movie, it looks fun, I’ll probably see it. I was a BIG fan of the new She-Ra show they did for Netflix….but even at it’s PEAK, when the show was never more relevant in the 80s the movie was a flop. It had Dolph as the lead, the toys, the tv shows, the merchandise, the advertising, the cultural relevance…and it was 3rd at the box office behind “Stakeout.” I just don’t see how this movie does much better.
I think it looks fun, and it looks like the cast is having a ball, I’m sure a lot of care and craft went into this movie…but will people show up to see their dad’s favorite cartoon? I just don’t know. I’m rooting for it to do well, but I simply don’t know if it can without some majorly good reviews and WOM.
KingMario05 on
Not really. Everyone I talk too says it’s meh at best. Reaction online is a whole load of nothing, too. Rocky and Grace fans have nothing to worry about. *Project Hail Mary* will remain Amazon MGM’s biggest hit this year. And by a lot.
ThatWaluigiDude on
Though I am not sold on it bombing. Everybody knows He-Man so clearly everybody is curious to see how it looks like, it does not mean people will want to pay for it.
NotJeromeStuart on
I’ll tell you this: i’ve not heard or seen one homosexual talk about this film. And for that reason, it is a guaranteed to flop. If you don’t understand why that matters, you might be a bit young for this conversation.
Johnny0230 on
The Joker 2 trailer was record-breaking, and so were F4 and Superman (which did okay but not hugely).
MaxProwes on
They include plenty of ad views because likes to views ratio is pretty low.
Equivalent_Lunch_944 on
Tbh I don’t really believe in views at all. I think it’s a bit too gamified. I feel like any studio worth its salt could spin up or rent out a bot net to drive engagement numbers.
Pugilist12 on
After reading the comments, I wish I could find out how many trailers I’ve watched vs how many movies I’ve watched. I think the ratio would be pretty imbalanced, as with most people. I’ll watch a trailer for anything.
dremolus on
If you actually wanna gauge what the interest level would be, in a Discord server I’m in: someone asked what I meant when I kept saying MOTU.
When I said what it meant, they asked “What’s Masters of the Universe?”
The last properly successful He-Man anything was over 40 years ago and unlike Transformers, Ducktales or Teenage Mutant Ninja Turtles, there’s been no big show for He-Man (yes, I know there was a Netflix revival a few years ago but really ask yourself who do you know actually watched and talked about that?).
19 Comments
They have never been relevant except telling you what people expect. If views are high, the BO will probably be high if WOM is good. If views are high but WOM sucks balls, the BO won’t be great.
38 million?! This might do good for Amazon mgm
Not as much. It gets that many views because of the nostalgia of the property and not having a big screen adaptation in ages. The word of mouth will have to be really strong to convert it.
A lot of those views are paid ads.
It only has 115 K likes which is pretty low for a trailer with 38 M views.
The trailer most likely probably played as an ad before most videos on YouTube.
For an another example, see Renfield. Trailer had millions of views as it played as an ad and it tanked financially.
114k likes. That trailer has millions of ads. Lots of trailers use ads to juice up the views but likes tell a different story.
One of the Spiderman Brand New Day trailer from the Sony channel has 27m views but almost 900k likes
The Bride’s official trailer from 2 months ago has 42 million views.
80s nostalgia is kinda on the way out and 90s nostalgia is pretty fairly in at the moment. I think they mostly missed their moment on something like this.
Here’s my thing with this movie, it looks fun, I’ll probably see it. I was a BIG fan of the new She-Ra show they did for Netflix….but even at it’s PEAK, when the show was never more relevant in the 80s the movie was a flop. It had Dolph as the lead, the toys, the tv shows, the merchandise, the advertising, the cultural relevance…and it was 3rd at the box office behind “Stakeout.” I just don’t see how this movie does much better.
I think it looks fun, and it looks like the cast is having a ball, I’m sure a lot of care and craft went into this movie…but will people show up to see their dad’s favorite cartoon? I just don’t know. I’m rooting for it to do well, but I simply don’t know if it can without some majorly good reviews and WOM.
Not really. Everyone I talk too says it’s meh at best. Reaction online is a whole load of nothing, too. Rocky and Grace fans have nothing to worry about. *Project Hail Mary* will remain Amazon MGM’s biggest hit this year. And by a lot.
Though I am not sold on it bombing. Everybody knows He-Man so clearly everybody is curious to see how it looks like, it does not mean people will want to pay for it.
I’ll tell you this: i’ve not heard or seen one homosexual talk about this film. And for that reason, it is a guaranteed to flop. If you don’t understand why that matters, you might be a bit young for this conversation.
The Joker 2 trailer was record-breaking, and so were F4 and Superman (which did okay but not hugely).
They include plenty of ad views because likes to views ratio is pretty low.
Tbh I don’t really believe in views at all. I think it’s a bit too gamified. I feel like any studio worth its salt could spin up or rent out a bot net to drive engagement numbers.
After reading the comments, I wish I could find out how many trailers I’ve watched vs how many movies I’ve watched. I think the ratio would be pretty imbalanced, as with most people. I’ll watch a trailer for anything.
If you actually wanna gauge what the interest level would be, in a Discord server I’m in: someone asked what I meant when I kept saying MOTU.
When I said what it meant, they asked “What’s Masters of the Universe?”
The last properly successful He-Man anything was over 40 years ago and unlike Transformers, Ducktales or Teenage Mutant Ninja Turtles, there’s been no big show for He-Man (yes, I know there was a Netflix revival a few years ago but really ask yourself who do you know actually watched and talked about that?).
40-55% RT.
MAYBE $200m total if lucky.
They got my money already. Im there opening night