Producers Jio Studios and B62 Studios relied on social promotion and word of mouth to mobilise the Indian diaspora for last weekend’s record-breaking North American release of Dhurandhar: The Revenge, which over-indexed in Canada and derived part of its success from unexpected weekday preview numbers.
by AGOTFAN
2 Comments
Unprecedented 🔥
This feels like pure word-of-mouth success Dhurandhar: The Revenge didn’t just open big, it sustained interest through the week.