An older article I want to share, basically.
Here's some tidbits you may want to know.
- The current theater chains in Vietnam (CGV Vietnam, Galaxy Studio, BHD, Beta Group) are involved deeply in both production and distribution of many Vietnamese films.
- One of the local directors, Khoa Nguyen, shared with Znews that the biggest issue is finding support from these chains as they measure the project's commercial appeal first and foremost. This is what keeps Vietnamese indie films from flourishing.
- He also believes that with the current supply – demand model, the distributors have 50 to 60 percent chance to affect a film's success. The number of showtimes and the allotted time slots in the first three days decide if a film sells.
- Distributors also directly involve in the marketing and spreading word-of-mouth through cinetalk and unitalk.
- Vietnam currently lacks the equivalent of the Paramount Decree and/or anti-monopoly laws to break the current dynamic up.
by eBICgamer2010
1 Comment
My opinion is that the last bit is the ***dealbreaker***, as theater chains in Vietnam currently have too much stake in the production of many live action local films. This is what actively contains the smaller, independent films and also most imported Hollywood films from breaking out as these chains give priority to films they have invested in.
Animated films have largely been freed of this because Vietnam currently couldn’t make these on a large commercial scale the same way. Most of the animated slate is fueled by foreign animated outputs from Japan, Hollywood and other European countries.