This feels a little catty from a major company lol
Firefox72 on
Well yeah thats exactly what it is. Its just other PLF’s besudes IMAX being renamed by Disney to drum up interest.
JannTosh70 on
And they don’t need IMAX to be successful.
More-read-than-eddit on
It’s just Disney doing the work of gathering up various PLFs that had no branding alternative to IMAX due to market inertia. No wonder that worries Imax.
Black_Dumbledore on
That’s probably because it’s a marketing play to boost Avengers: Doomsday
elizamadou on
> “From our view, we feel it’s a marketing play to try and offset the fact that they don’t have an Imax platform or brand for Avengers: Doomsday,” Imax chief financial officer Natasha Fernandes said in a call with investors, via The Hollywood Reporter.
> “[Marvel fans are] among the savvy and most discerning moviegoers out there, […] And there’s a reason why we’re the undisputed leader in premium cinema worldwide.”
Shitting on Disney and glazing the fans, the PR training was immaculate.
These_Wish_5101 on
Glad the days of sucking up to Disney are gone…I remember when they tried to bully theaters for a larger box office cut..lol
RiffRanger85 on
As if the fact that 99% of “IMAX” screens aren’t really IMAX and are actually exactly the same as every other PLF branding isn’t also a shameless “marketing play.” I’m not going to drive an hour away to the nearest LIEMAX theater when there’s an identical Cinemark XD theater down the road from me.
8 Comments
This feels a little catty from a major company lol
Well yeah thats exactly what it is. Its just other PLF’s besudes IMAX being renamed by Disney to drum up interest.
And they don’t need IMAX to be successful.
It’s just Disney doing the work of gathering up various PLFs that had no branding alternative to IMAX due to market inertia. No wonder that worries Imax.
That’s probably because it’s a marketing play to boost Avengers: Doomsday
> “From our view, we feel it’s a marketing play to try and offset the fact that they don’t have an Imax platform or brand for Avengers: Doomsday,” Imax chief financial officer Natasha Fernandes said in a call with investors, via The Hollywood Reporter.
> “[Marvel fans are] among the savvy and most discerning moviegoers out there, […] And there’s a reason why we’re the undisputed leader in premium cinema worldwide.”
Shitting on Disney and glazing the fans, the PR training was immaculate.
Glad the days of sucking up to Disney are gone…I remember when they tried to bully theaters for a larger box office cut..lol
As if the fact that 99% of “IMAX” screens aren’t really IMAX and are actually exactly the same as every other PLF branding isn’t also a shameless “marketing play.” I’m not going to drive an hour away to the nearest LIEMAX theater when there’s an identical Cinemark XD theater down the road from me.