Just for reference, the original *Practical Magic* wasn’t a success back in 1998.
By that point, Bullock and Kidman were established stars with some hits at their names. But it made just $68 million worldwide, failing to recoup its $75 million budget. And it also had negative reviews (27% on RT) and word of mouth (B– on CinemaScore).
Now in fairness, it gained a cult following over the years. But how big is that for the sequel?
Puzzled-Tap8042 on
125 million
TheIngloriousBIG on
It’s good to see Alcon and Warner back together again.
Contcos on
I think Bullock’s still a legit draw but I don’t know about this, feels like a classic case of mistaking cult/niche interest for mainstream interest.
huntashakween on
Looks really fun and crafted with passion. A legacy sequel with decent lighting and color grading in 2026? So it IS possible!
But I have absolutely have no idea how this will perform. I’m actually really surprised this isn’t going straight to HBO Max. The original was a critically panned box office bomb and it hasn’t really risen above cult classic status since…
Comic_Book_Reader on
*Processing img cm950vdmedwg1…*
CosmicAstroBastard on
We come to this place for practical magic…
KingMario05 on
> Witch movie
> September 11 release date
…Whatja mean by that, Warners/VRP/Alcon?
*/s. Looks cute. Is it enough to be a hit? I dunno. But it looks cute. Good luck to it.*
trixie1088 on
I’m puzzled why they did a sequel for this because the first film wasn’t successful in theaters and I’m not sure how big its cult following actually is. I guess we’ll find out.
El-chico-bueno on
First is The Housemaid, then next is The Devil Wears Prada 2, and after that is this movie. Female moviegoers are having quite a feast this year
Patience_Specific on
Hmm 240M all depending if it first is a good movie but the first film had quite the charm no pun. It definitely had the cult status i remember that quite well.
NashkelNoober on
Bullock and Kidman likely getting paid bank here, and yet the trades will likely still report a low-ish budget for the film overall. The latter # will be essentially fictional and yet 90% of the posters here will take it for the gospel truth.
Fun_Advice_2340 on
The return of Sandy B! Even those who have very high standards on who should be considered a “movie star” could agree that Sandra is as bankable as they come. The Lost City ($30 million) is still the highest opening weekend for an original rom-com post-pandemic, and that was even before Top Gun got older audiences comfortable with going back to the theaters again.
The release date will help it be very leggy (like most female targeted movies tend to be) around the Halloween season to be a potential success unlike the first movie, even without a big Beetlejuice Beetlejuice/Devil Wears Prada 2 $100M+ opening weekend.
I am curious how they will continue to build up the marketing campaign, as the problem with the first one was Warner Bros didn’t know how to market it. The Beetlejuice trajectory will probably be used as a model anyways as both of these movies are cult classics getting their own sequels years later in a September spot, after building up a legacy especially around Halloween.
Key-Payment2553 on
Nowhere as big as Beetlejuice Beetlejuice, but I think it’ll do modestly well like around $175M-$225M WW mark
Gayfetus on
Wow, the “We Make Movies Better” lady is actually making movies now! Good for her, I guess!
tacoreddit on
Not as much as everyone thinks
MrONegative on
Oh, this is gonna be a winner. $200M+
2KYGWI on
I’m not convinced it’ll be a big hit or that it’ll even break even, but I can see it doubling or tripling the original’s gross for sure.
18 Comments
Just for reference, the original *Practical Magic* wasn’t a success back in 1998.
By that point, Bullock and Kidman were established stars with some hits at their names. But it made just $68 million worldwide, failing to recoup its $75 million budget. And it also had negative reviews (27% on RT) and word of mouth (B– on CinemaScore).
Now in fairness, it gained a cult following over the years. But how big is that for the sequel?
125 million
It’s good to see Alcon and Warner back together again.
I think Bullock’s still a legit draw but I don’t know about this, feels like a classic case of mistaking cult/niche interest for mainstream interest.
Looks really fun and crafted with passion. A legacy sequel with decent lighting and color grading in 2026? So it IS possible!
But I have absolutely have no idea how this will perform. I’m actually really surprised this isn’t going straight to HBO Max. The original was a critically panned box office bomb and it hasn’t really risen above cult classic status since…
*Processing img cm950vdmedwg1…*
We come to this place for practical magic…
> Witch movie
> September 11 release date
…Whatja mean by that, Warners/VRP/Alcon?
*/s. Looks cute. Is it enough to be a hit? I dunno. But it looks cute. Good luck to it.*
I’m puzzled why they did a sequel for this because the first film wasn’t successful in theaters and I’m not sure how big its cult following actually is. I guess we’ll find out.
First is The Housemaid, then next is The Devil Wears Prada 2, and after that is this movie. Female moviegoers are having quite a feast this year
Hmm 240M all depending if it first is a good movie but the first film had quite the charm no pun. It definitely had the cult status i remember that quite well.
Bullock and Kidman likely getting paid bank here, and yet the trades will likely still report a low-ish budget for the film overall. The latter # will be essentially fictional and yet 90% of the posters here will take it for the gospel truth.
The return of Sandy B! Even those who have very high standards on who should be considered a “movie star” could agree that Sandra is as bankable as they come. The Lost City ($30 million) is still the highest opening weekend for an original rom-com post-pandemic, and that was even before Top Gun got older audiences comfortable with going back to the theaters again.
The release date will help it be very leggy (like most female targeted movies tend to be) around the Halloween season to be a potential success unlike the first movie, even without a big Beetlejuice Beetlejuice/Devil Wears Prada 2 $100M+ opening weekend.
I am curious how they will continue to build up the marketing campaign, as the problem with the first one was Warner Bros didn’t know how to market it. The Beetlejuice trajectory will probably be used as a model anyways as both of these movies are cult classics getting their own sequels years later in a September spot, after building up a legacy especially around Halloween.
Nowhere as big as Beetlejuice Beetlejuice, but I think it’ll do modestly well like around $175M-$225M WW mark
Wow, the “We Make Movies Better” lady is actually making movies now! Good for her, I guess!
Not as much as everyone thinks
Oh, this is gonna be a winner. $200M+
I’m not convinced it’ll be a big hit or that it’ll even break even, but I can see it doubling or tripling the original’s gross for sure.