According to Enttelligence:
EnTelligence reports that 5.2 million people went to see Fire and Ash this weekend, compared to 8.7 million for Way of Water. Average ticket price for Way of Water was $14.43 (vs. Fire and Ash‘s $16.66) while the premium ticket price was $17.96 (compared to the threequel’s $19.82).
So using their domestic multipliers:
Avatar 2 : 8.7M x 5.1 = 44.37M
Avatar 3 : 5.2M x 4.53 = 23.55M
The true admission figure would actually be slightly higher for both since they'll lose Premium screens during their run. So probably like 47M – 48M for A2 and 25.5M – 26.5M for A3.
For the 1st Avatar, Mojo estimated it's average ticket price at $10(total domestic average was $7.61)accounting for 3D and IMAX so about 75 million ticket sold in it's original run.
Sources:
For Avatar 2 and 3 OW admissions –
https://deadline.com/2025/12/box-office-avatar-fire-and-ash-housemaid-1236653423/
For Avatar 1 Average Ticket Price-
by cofango
6 Comments
Many movies would die to have that gross
Well yeah each new movie drops in admissions from the last unless it makes more money. The wider the gap of release the wider the admissions drop. Given A3 made significantly less money instead of more the admissions drop was in turn signigicantly higher as well.
Mario as a recent example is gonna open just a tiny bit below the first movie gross wise. But the admissions gap will be quite a bit bigger.
Inflation and rising ticket prices have been masking a slow but consistent drop in cinema attendance for over 2 decades.
> For Avatar 1 Average Ticket Price-
ENTTelligence’s OW pricing numbers simply don’t align with the old NATO stuff. the-numbers has their own ticket price estimator ($11.31 in 2024) built off of a correlation from the old one to AMC, Cinemark and Cineplex (Canada) ATP from annual SEC fillings.
I’m not sure what the best choice is to reconcile this but it feels like you can’t really mix EntTelligence with the full market estimated ATP and it’s a big enough price gap to be drive interpretations of the results
Calculating Avatar’s tickets is somewhat trickier. The Hollywood Reporter listed some useful data: $134 million comes from IMAX locations at about $15 per ticket, and at least 65% of overseas tickets and 80% of domestic tickets were sold for 3D showings. From this, I estimated the following breakdown of Avatar’s total gross:
-$1.147 billion from 3D
-$563 million from 2D
-$134 million from IMAX
The average ticket price for 2009 (and January 2010) is $7.35. From what I can tell, the 3D surcharge is typically between $2-$4. Because I don’t know what the average surcharge may be, I estimated that the average non-IMAX 3D ticket price is about $10. For the average IMAX ticket price, I used the number given by The Hollywood Reporter, $15.
https://collider.com/avatar-achieves-the-highest-worldwide-gross-of-all-time-with-184-billion/
All movies are having less tickets sold. Why do you think almost every movie gets an IMAX release?
Avatar as a brand is losing novelty and performing more akin to standard blockbuster. Avatar 3 specifically had a few issues that affected general audiences and Wom.Too many Similarities to the previous films( 2009’s final battle) or Way of Water ideas. And underutilized new Tribe/action set pieces.
-Not enough fire lady