How ‘Zootopia 2’ Built a New Breed of Animated Blockbuster on Par With Superheroes and Jedi – Disney’s chief marketing and brand officer Asad Ayaz shares his thoughts with THR as the Oscar-nominated movie winds down its history-making run at the global box office.
by chanma50
2 Comments
Make a great movie. That’s how they did it.
The unvarnished truth for the degree of Zootopia’s unprecedented global nums:
1) get idiosyncratically megapopular in China for reasons that are nearly impossible to foresee or replicate
2) nope, that’s it