Vue one of the UKs biggest cinema operated has revealed only 1 ticket has been booked at it's flagship cinemas first screening and 2 tickets booked for it's next screening.
https://www.theguardian.com/us-news/2026/jan/26/melania-trump-documentary-uk-cinemas-vue-soft-sales
by Brokenlampy
17 Comments
To absolutely no-one’s surprise, I’m sure in the US it will do nearly as bad.
Even leaving politics aside – who is paying money to see a film about a recent First Lady? (maybe with the possible exception of Michelle Obama). I mean tbh I doubt a Jill Biden or Laura Bush documentary would have done much (any) better – even if you were a fan of the person I can’t imagine many people paying to go watch it in the cinema.
I hope its the biggest flop of all time!!!
>UK ticket sales for Melania are so far “soft”, according to Tim Richards, the chief executive of Vue, one of the country’s biggest cinema operators. Just one ticket has been sold for the first 3.10pm screening on Friday at its flagship Islington branch in London, while two have been booked for 6pm.
>At the time of publication, all seats remained available for the 28 screenings of Melania at the Blackburn, Castleford and Hamilton branches.
>The picture was slightly rosier at the Cineworld in Wandsworth, which had sold four tickets, while five backrow seats were also booked at the Cineworld in Broughton.
Lmao. The entire existence of this movie feels like a throwaway gag/Jack Donaghy plan from 30 Rock.
Politics aside, I do think her life would make for a fascinating story to tell but from what I’ve seen about this particular telling of it, this is not the story anyone wants to pay attention to.
duh
i really don’t care
do you?
https://preview.redd.it/f5kt6m3pfrfg1.png?width=612&format=png&auto=webp&s=9343e2f9366106ab1f4f8481a351d63b71415028
we have a live picture of the audience
Oh no, anyway
Just at the UK box office?
audiences are continuing to ignore true auteur cinema. Ratner was poised to become the next Spielberg. Just a master of storytelling.
/s
How scary is Melania? How many jump scares will there be? I’m asking for a friend.
I typically don’t root for movies to fail but I’ll make an exception here.
Who is the audience for it? The Trumps are internationally loathed.
Stateside, MAGAs don’t watch films that aren’t produced at a 3rd grade level or don’t include violence. Liberals hate her. The average American doesn’t really go to the cinema anymore. We know why it was made though (for Bezos to get leeway with the Trump administration).
Why would someone from the UK pay to watch Melania? Pretty disappointing. Maybe she buys her own tickets to bait people
I’m shocked he hasn’t begged billionaires to buy thousands of tickets as a way to bribe him
Good
The parallels to Citizen Kane is kinda freaky tbh