Disney went full Poseidon for this promo. This Percy Jackson billboard in LA actually runs real water and fog as part of the display, not just screen effects.
It is located near Hollywood & Vine by the Pantages Theatre and will be until next Wednesday. Practical effects like this are rare in outdoor advertising, which makes it even cooler to see.
If you walked past this in real life, would it get your attention?
by BuildwithVignesh
20 Comments
seems wasteful.
Sick
– So how much do you want to spend on this billboard?
– Yes.
can’t wait for the movie to be mid
Very theme park-ish. I like it but i wouldn’t call that a waterfall.
Meanwhile people in Tehran be like…
Thank Melvin it’s not a figurative waterfall.
Neat, but looks expensive. Will they reuse it?
Ads in California are crazy
yeah this movie needs to make a LOT lmao
This is for the TV show, not a movie
*Movie trailer voice*
In a world where people starve to death everyday and people live in abject poverty before they do, comes a massive waste of money from the producers of Percy Jackson.
This is very clearly literally an ad post from the marketing team behind this billboard.
The account has no posts or comments other than this.
The instagram linked to that account has no posts.
It’s asking a direct engagement question for research lmao “ If you walked past this in real life, would it get your attention?”
Is this tv show any good?
Cool but im not watching this
this is so extra for no reason lol
Lmao LA constantly has a draught/water issue, gee I wonder why!
Utterly ridiculous spending that amount of money on that _for a week_.
Can’t wait for the movie to be done with theaters in 6 weeks and this becomes useless.
You mean a wave machine?