Disney and Warner Bros. Discovery Just Reinvented Cable

by wiredmagazine

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    By Angela Watercutter

    Streaming is just cable TV now. So much so that the services created to give cord-cutters the content they want have now resorted to reinventing the wheel.

    To wit: On Wednesday, Disney and Warner Bros. Discovery announced a new partnership, one that will bundle [Disney+](https://www.wired.com/story/best-movies-disney-plus/), [Hulu](https://www.wired.com/story/best-tv-shows-hulu-this-week/), and [Max](https://www.wired.com/story/hbo-max-best-shows-to-stream-right-now/) into one service. For those keeping track, it’ll theoretically put HBO, HGTV, Hulu, ABC, FX, CNN, Disney (so, [Marvel](https://www.wired.com/story/best-marvel-movies-ranked/), [Pixar](https://www.wired.com/tag/pixar/), [Star Wars](https://www.wired.com/tag/star-wars/), etc.), and the DC Extended Universe into one pile, just like the cable packages of yore.

    In a weird reversal, the old guard in this case are services like Netflix and Amazon Prime Video, the ones who got everyone to cut the cord in the first place. The newcomers are the legacy media companies that created their own streamers to try to keep up. After a [shaky start](https://www.wired.com/story/disney-plus-streaming-profitability-hulu/), Disney finally showed signs of [turning a streaming profit](https://www.cnbc.com/2024/05/07/disney-streaming-results-improve-as-cable-tv-decays.html) in its quarterly earnings report this week. Max, meanwhile, has been making money for Warner Bros. Discovery for a while, [even when it loses subscribers](https://www.wired.com/story/warner-bros-discovery-max-loses-subscribers/). 

    Read the full story: [https://www.wired.com/story/disney-and-warner-bros-discovery-just-reinvented-cable/](https://www.wired.com/story/disney-and-warner-bros-discovery-just-reinvented-cable/)

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