‘Teenage Mutant Ninja Turtles: Mutant Mayhem’ Shockingly Slays Way To No. 4 In Deadline’s 2023 Most Valuable Blockbuster Tournament ($204.5 million in profits)
‘Teenage Mutant Ninja Turtles: Mutant Mayhem’ Shockingly Slays Way To No. 4 In Deadline’s 2023 Most Valuable Blockbuster Tournament ($204.5 million in profits)
hope they dont take into account merchandise next year
JannTosh50 on
More than Sound of Freedom and other movies that made more on lower budgets? Give a break. I don’t buy this for second
newjackgmoney21 on
Feels like a cheat but it explains why they included merchandising this year. Also, they list the worldwide total for Mutant Mayhem but not Out of the Shadows which did 245m worldwide.
Mutant Mayhem opened to $43 million U.S. over five days, and ended its run at $118.7M stateside and $181.9M worldwide. At the domestic B.O that was a great result, well ahead of Paramount’s 2016 TMNT live-action movie Out of the Shadows, which ended out at $82M
Key to greenlight here was merchandise, a line item not built into every film’s P&L. You’ll notice when we get to Barbie and The Super Mario Bros Movie it’s absent, as those movies weren’t contingent on merchandise sales. It’s also merchandise sales that enable this animated also-ran to a shocking profit point
Agitated_Opening4298 on
kind of annoying that they justify this #4 with just accounting profit (135 million in merch and the around 80 million they “paid” themselves for putting it on P+)
MoonMan997 on
Called it yesterday, but I wasn’t expecting it to be this one in all fairness.
That’s an insane cheat using merch for a property like this (makes me wonder if Rise of the Beasts was close to being on the list as well) but I guess its at least a quality film making the list.
WilliamEmmerson on
I don’t buy that number for a second
Bright_Ad7056 on
This movie making more then oppenheimer feels very wrong
TheKoniverse on
Well, besides the fact that Mutant Mayhem made it this far on the list, we also have 100% confirmation that Barbie and Mario are higher up, and merchandise will not factor into the equation for their profit estimates:
> You’ll notice when we get to Barbie and The Super Mario Bros Movie it’s absent, as those movies weren’t contingent on merchandise sales.
Could you imagine if they did, though??
Mr_smith1466 on
Regardless of whatever money it made, I absolutely loved this movie on every level.
LackingStory on
This article cites 135 million dollars from merchandizing. Disney sold 61 billion in retail licensing last year vs Universal’s 10 billion and Warner’s 15 billion. If you really get these figures, Disney would dominate these charts. These Deadline articles shouldn’t include merchandizing at all; there’s year-round revenue and there are surges brought on by films, it’s impossible to separate the two. Take Little Mermaid and Super Mario as examples; they sell year round but get boosts from films.
Agitated_Opening4298 on
silly question, does it even make sense for turtle’s merch sales to be 2.6 times what paw patrol did?
MysteriousHat14 on
Well, good to know that this list is officially a joke and shouldn’t be taken into account at all.
misguidedkent on
Nice try, Paramount. Actually, nice tries – they pulled the same shit with Paw Patrol as well. Pathetic of deadline to cave to a studio about to be sold off.
ScubaSteve716 on
I don’t get why they are adding merchandise for some but not all? And it seems like they are adding all merchandise and not just the stuff related to the movie itself.
magikarpcatcher on
Stupid that both Paramount animated movies only go into the top 10 because of merch.
16 Comments
what the heck, surprised both jw 4 and sof missed
hope they dont take into account merchandise next year
More than Sound of Freedom and other movies that made more on lower budgets? Give a break. I don’t buy this for second
Feels like a cheat but it explains why they included merchandising this year. Also, they list the worldwide total for Mutant Mayhem but not Out of the Shadows which did 245m worldwide.
Mutant Mayhem opened to $43 million U.S. over five days, and ended its run at $118.7M stateside and $181.9M worldwide. At the domestic B.O that was a great result, well ahead of Paramount’s 2016 TMNT live-action movie Out of the Shadows, which ended out at $82M
Key to greenlight here was merchandise, a line item not built into every film’s P&L. You’ll notice when we get to Barbie and The Super Mario Bros Movie it’s absent, as those movies weren’t contingent on merchandise sales. It’s also merchandise sales that enable this animated also-ran to a shocking profit point
kind of annoying that they justify this #4 with just accounting profit (135 million in merch and the around 80 million they “paid” themselves for putting it on P+)
Called it yesterday, but I wasn’t expecting it to be this one in all fairness.
That’s an insane cheat using merch for a property like this (makes me wonder if Rise of the Beasts was close to being on the list as well) but I guess its at least a quality film making the list.
I don’t buy that number for a second
This movie making more then oppenheimer feels very wrong
Well, besides the fact that Mutant Mayhem made it this far on the list, we also have 100% confirmation that Barbie and Mario are higher up, and merchandise will not factor into the equation for their profit estimates:
> You’ll notice when we get to Barbie and The Super Mario Bros Movie it’s absent, as those movies weren’t contingent on merchandise sales.
Could you imagine if they did, though??
Regardless of whatever money it made, I absolutely loved this movie on every level.
This article cites 135 million dollars from merchandizing. Disney sold 61 billion in retail licensing last year vs Universal’s 10 billion and Warner’s 15 billion. If you really get these figures, Disney would dominate these charts. These Deadline articles shouldn’t include merchandizing at all; there’s year-round revenue and there are surges brought on by films, it’s impossible to separate the two. Take Little Mermaid and Super Mario as examples; they sell year round but get boosts from films.
silly question, does it even make sense for turtle’s merch sales to be 2.6 times what paw patrol did?
Well, good to know that this list is officially a joke and shouldn’t be taken into account at all.
Nice try, Paramount. Actually, nice tries – they pulled the same shit with Paw Patrol as well. Pathetic of deadline to cave to a studio about to be sold off.
I don’t get why they are adding merchandise for some but not all? And it seems like they are adding all merchandise and not just the stuff related to the movie itself.
Stupid that both Paramount animated movies only go into the top 10 because of merch.
What the fuck