Check out our exclusive [comscore] #MemorialDay weekend chart! This year’s first summer holiday frame boasts starwars themandalorian and Grogu making its debut but we need to keep in mind that last year's comparable weekend was the biggest Memorial Day weekend ever with the combination of “Lilo & Stitch” and “Mission: Impossible – The Final Reckoning” powering the best ever tally of just over $330M for that all important holiday weekend. Thus, comparisons to ‘25 are as expected tough with the overall weekend down about 34% vs. last year at an estimated $175M for the 3-days and the 4-days with a projected $220M for the holiday frame. As a bonus let’s not forget In its second weekend of release Focus Features’ Gen Z and Millennial horror hit “Obsession” posts unprecedented numbers with a three-day weekend estimate of $22.4 million, a very rare 30% increase from its opening weekend!
Memorial Day weekend performance is based on the appeal of the films on offer thus the revenue earned over this holiday weekend can vary wildly. A striking example of this is the fact that in ‘24 the industry felt the pinch of the lowest grossing overall Memorial Day weekend in about 30 years (generating a mere $132,323,297 for the 4-days when “Furiosa: A Mad Max Saga” led the weekend with a $32,343,145 debut, but then was followed a year later in ‘25 with the highest grossing overall 4-day frame for this key holiday weekend. Audiences have embraced wholeheartedly pure escapist entertainment (“Super Mario,” “Project Hail Mary,” ‘Michael,” “Prada 2” to name a few) and movies that are family-friendly have done extraordinarily well this year so this could be good news despite mixed reviews for the big screen version of #TheMandalorian in the coming weeks.
by SilverRoyce