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    1. “Picture the climactic ending of James Cameron’s *Titanic*: Kate Winslet as Rose, promising to “never let go” as Leonardo DiCaprio’s Jack tragically succumbs to hypothermia in the icy Atlantic sea.

      Now imagine, instead of slipping beneath the waves, Jack revives, hauls himself aboard the lifeboat, pushes back his floppy hair and embraces Rose — so that the duo may sail away to live happily ever after. 

      This alternate ending could surely be achieved, in relatively convincing fashion, using some combination of the best visual effects and [artificial intelligence](https://www.hollywoodreporter.com/t/artificial-intelligence/) tools currently available. But what would the industry reaction be if the Walt Disney Company, rights holder of *Titanic*, were to alter the beloved classic in just this way and then re-release it in cinemas — over the vocal objections of DiCaprio and Cameron, no less? 

      A situation of just this kind played out in the Indian entertainment industry last year.

      Last August, Eros International released a new Tamil version of the movie with its final scenes altered with AI reconstructions so that the romantic lead survives. The new closing sequence — fully synthetic — ends with the opposite of the original’s tragic note, as Dhanush’s character wakes up and smiles in a hospital bed, having survived the assassination attempt.    

      The film’s director and star were vehement in their opposition to the re-release — “This alternate ending has stripped the film of its very soul, and the concerned parties went ahead with it despite my clear objection,” Dhanush wrote on social media, adding that AI alterations “threaten the integrity of storytelling and the legacy of cinema” — but their protests proved insuffient to stop the release. 
      Eros responded forcefully, contending that as the “sole financier, producer and rights holder of Raanjhanaa,” it is the “legal author of the film” under Indian copyright law, and thus free to do with the finished work whatever it pleases.”

      Read the Full Article, it’s very in depth.

    2. tomandshell on

      > Last August, Eros International released a new Tamil version of the movie

      What movie?

      > The film’s director and star

      What film?

    3. Odd-Necessary3807 on

      One has to wonder, then, why tonnes of AI supporters are coming from the South Asian region.

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