‘The Garfield Movie’ Firm Alcon Media Group Looks To Parrot Analytics For IP Plan

by AGOTFAN

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    >The Garfield Movie producer Alcon Media Group wants Parrot Analytics to inform its IP strategy following its acquisition of 108 Village Roadshow Entertainment Group feature films.

    >The companies have struck a strategic agreement that sees Parrot’s cross-platform analytics systems and content valuation tools applied to Alcon’s film, TV, interactive and publishing plans.

    >This comes after Alcon acquired Village Roadshow’s film library, adding 108 titles to its catalog. The $417.5M deal had initially gone through over summer 2025 and a follow hearing at a Delaware Bankruptcy Court granted Alcon derivative rights to most of the Village Roadshow library, which became available after its parent filed for administration. This allows Alcon to greenlight new projects based on the original copyrighted works.

    >As such, Alcon is handling a larger volume of library titles and switching from a focus on individual productions to stewardship and monetization of the catalog. Village Roadshow titles that joined the Alcon stable included Mad Max: Fury Road, the Ocean’s Eleven series, The Matrix trilogy, Joker, Ready Player One, the Sherlock Holmes franchise and Wonka, as we reported last year.

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