In the weeks leading up to the film's release, advance ticket sales outpaced The Dark Knight Rises, The Avengers, and Furious 7.
However, both inside and outside of the United States, Batman v Superman: Dawn of Justice experienced a notable poor Friday-to-Sunday hold and set a new record for the worst Friday-to-Sunday drop for a superhero movie release in modern box office history with a 58% decline, which was previously held by 2015's Fantastic Four.
In its second weekend, Batman v Superman: Dawn of Justice experienced a "historic" box-office drop, with an 81.2% decline on Friday that was "one of the biggest Friday-to-Friday drops any blockbuster has ever seen", and an overall 68.4% drop for the weekend despite not "facing any big competition at the box office", making it the second largest decline for a marquee superhero title, behind only 2003's Hulk.
by AGOTFAN
27 Comments
Not as bad as many make it out but not an overlooked masterpiece either. I like a lot of it actually but it should have had another pass at the script.
One of my favorite runs. Half the gross came from OW, half that came from OD alone. It was a train wreck you couldn’t look away from.
I read a tweet when the reviews came out that stuck with me all these years later: I’m glad both their parents are dead so they can’t see this. That was hilarious.
I also got invited to see this with some friends but I wasn’t feeling well so I passed. I spent the whole night pooping my guts out. Might’ve been a better use of my time than seeing this.
Aquaman not only out-grossing this but being the only DCEU movie to make a billion will never not be funny.
A testament to what toxic word of mouth can do. Going straight to a team up with no build up is a bad look for your cinematic universe.
Instead of course correcting slowly, WB just hit the panic button immediately after. Hell, and you can basically trace the rest of the DCEU’s issues back to this.
This shit was so ass and no Snyder cultists will ever convince me otherwise.
Extended cut was certainly better, but it was still a blatant mid at best, especially the infamous “MARTHA!!!!!” scene.
I will say that it at least it does look like a $250 million film, especially considering that 4 pretty long scenes were shot with 15/70mm IMAX cameras.
This movie had all the hype in the world only for it to end up being a huge disappointment both critically and commercially.
That 6-8 episode docuseries that will eventually made about how Warner fucked up the DCEU and screwed Zack Snyder is going to be a fascinating watch.
I wasn’t a fan of DC during my child years and when Batman V Superman came out in 2016, that had a huge opening weekend but when negative reviews and bad WOM impacted this film, that had a steep drop on its 2nd weekend and had horrible legs
Of the 86 films that opened with $100+ million OW domestically, it’s the only one to not hit the 2x multiplier. That’s a sign of toxic word of mouth.
Let’s put it this way: it debuted with $422 million worldwide. It could’ve had mediocre legs and it would still clear $1 billion. You have to royally fuck up to miss that. And it didn’t even clear $900 million!
This movie had everything going for it, from the marketing to the concept and the hype. Then it came out and people were just disappointed. I hated it back then, and I still don’t like it now. Aside from the warehouse fight scene and a few solid performances, it’s mostly dull and hard to sit through. The extended cut is better, but it just makes the story more coherent, not actually better. I remember the discourse around it being a full on civil war too. People either loved it or hated it, or were just baffled by choices like the Martha moment, Batman killing, the messy plot, Lex Luthor, and everything. You could argue this was the beginning of the end for the DCEU.
The box office run was wild too, but not in a good way. It opened huge, then dropped hard in its second weekend with toxic word of mouth. It didn’t even hit a billion, and the multiplier was pretty rough. The fact that it made $874 million worldwide but was outgrossed by *Zootopia* ($1.025 billion) and even *The Secret Life of Pets* ($885.3 million) is kind of crazy. Even *Deadpool* beat it domestically ($373.1 million compared to *BvS*’s $330.4 million), which says a lot about how things played out.
It made a lot of money on name recognition, but that trick won’t keep working when people feel like they got tricked. Same with the original Suicide Squad.
The day snyder fucked up the dc universe.
A proper DCU world finest would make bank
This run honestly doesn’t look so bad compared to 23-24 CBM performances lol
It has moments of greatness. The opening scene with Bruce in MOS was 10/10 shit. Warehouse fight was too.
This will forever be one of the most significant releases of the decade, because it was this film that put the DC brand in a temporary coma and wiped out all the goodwill generated by the TDK trilogy.
Despite that, it will also be one of the last times a studio gave millions and millions to an auteur to create a deconstruction rather than follow the established path of the original characters. The fact that this movie is talked about more online today than Civil War says a lot
Even the director’s cut was a mess. There are so many flaws in the story.
This movie pretty much killed all hype for DC and the brand still hasn’t recovered. Also completely shattered the fanbase into groups that are still at each other’s throats 10 years later.
I remember mcu fans also were blaming this movie disappointing audiences so much it affected civil war gross cause it didn’t hit 2b like they were predicting. 🤒
I’ve become kinder to this movie over the years, but I still hold that was an absolutely terrible take on Lex Luthor
Even though the character was written poorly, Affleck’s physicality and combat prowess made him my favorite live action Batman to actually watch on screen in action.
The scene where he rescues Martha at the warehouse is still excellent and better than basically every MCU action scene. Flawlessly done there.
Director’s Cut was not only watchable but a fun superhero movie imo.
i wonder how it would’ve done if civil war didn’t come out
I watched this movie the week I got dumped from a long term relationship hoping to distract myself a bit. Made my day worse.
[It ultimately made around about $106 million in profit](https://deadline.com/2017/03/batman-v-superman-box-office-profit-2016-1202049201/), which is less than what *Doctor Strange* made the same year despite the latter having a lower gross.
10 Year Anniversary to the Infamous Doritos Factor.