>Deadline called its opening the strongest for a documentary in a decade, and the New York Times wrote that its $8 million opening was 60 percent above industry predictions. By Sunday, however, the latter number had been revised drastically downward, from $8 million to barely over $7 million, and as for the former statistic, it only holds if you don’t categorize concert movies as nonfiction, since it’s nowhere in the ballpark of The Eras Tour’s $123 million.
default2025 on
TDS in full swing
WredditSmark on
Streisand effect. Y’all kept saying MELANIA MELANIA MELANIA and did more marketing then the actual film studio. If it wasn’t for Reddit I would’ve never even know this came out.
it cost 75 million dollars to make and market. its got its fanbase, sure, but I doubt it’s clearing even 25% of that
Charirner on
Astroturfed af
wbrocks67 on
yeah the psychosis around this film in the last day acting as if $7M (possibly less with actuals) is a success is wild. it has to be purely based on the $3M predictions that got passed around, because $7M for a wide release of a documentary (about a well known subject) is not a success, and in a vaccuum, $7M for a wide release of a documentary is fine but there’s not much to compare it to given there hasn’t been a ton of wide release documentaires in the last decade! (which again is absurd that they’re using this to call it “the biggest documentary release in a decade..”), because okay, what are other docs are there? (i assume we’re not counting Taylor Swift’s or concert movies either)
Mind you I keep saying that these movies have an audience – they always have. It’s the Angel Studios/Faith/MAGA crowd and the cult crowd (the ones who pushed Dinesh D’souza’s insane ‘documentaries’ to $10-15M domestic)
FunkHavoc on
Why does this matter? Politics is inescapable on Reddit I swear
LazyRiverHomicide on
Also ignores all the money they were paying people to see this. Wasn’t it like $50 per person?
bookon on
The Tylor Swift concert film was a Documentary.
It opened to $90M.
This is all bullshit.
-Relair- on
You’d think this was a new Star Wars or something with how much this sub keeps talking about it. It’s just a documentary that had a decent little weekend, no more, no less. Move on.
sector11374265 on
“it did less bad than expected” doesn’t generate clicks i fear
KingMario05 on
Grifters gonna grift. We know the truth.
DCrebuilds on
Where are you guys seeing those headlines lmao
longbrodmann on
It’s a bribe, end of the story.
cameraspeeding on
finally a real headline!
napoelonDynaMighty on
Two things can be true.
It can be a high grossing (not netting) film for a documentary. If you’re just pitting it against other recent documentaries.
But it can also be a colossal failure due to the ridiculous 40 million dollar budget and marketing
I think the way they’re looking at it is Roger Moore’s last documentary ***Fahrenheit 11/9*** (The one about how Trump sucks) made 7 million in its entire theatrical run. But then again it also had a BUDGET of 5 million.
The Melania movie is a bomb, but it’s bombing in a way that’s allowing those behind it to save a little face. And it’s disallowing the internet from laughing out loud to the degree that people were expecting to.
nage_ on
i guess no one can prove otherwise cause no one was in the theater
NepheliLouxWarrior on
Holy fuck I wouldn’t have even KNOWN that a Melania movie out if it weren’t for Reddit complaining about it every 10 fucking seconds. Jesus Christ does every single thing have to be a crusade?
CausticAvenger on
Two things can be true: this is very impressive weekend box office for a narrative documentary, and still a huge flop due to its budget.
Accomplished-Head449 on
They’re sucking up for that 25% state refund and removals of that 100% tariff. So be it
SanderSo47 on
It’s weird how made trades are spinning this film as a success, but a lot of them were also trying to downplay the performance of *Sinners* last year. Make it make sense.
24 Comments
>Deadline called its opening the strongest for a documentary in a decade, and the New York Times wrote that its $8 million opening was 60 percent above industry predictions. By Sunday, however, the latter number had been revised drastically downward, from $8 million to barely over $7 million, and as for the former statistic, it only holds if you don’t categorize concert movies as nonfiction, since it’s nowhere in the ballpark of The Eras Tour’s $123 million.
TDS in full swing
Streisand effect. Y’all kept saying MELANIA MELANIA MELANIA and did more marketing then the actual film studio. If it wasn’t for Reddit I would’ve never even know this came out.
https://i.redd.it/twch5ed085hg1.gif
[deleted]
it cost 75 million dollars to make and market. its got its fanbase, sure, but I doubt it’s clearing even 25% of that
Astroturfed af
yeah the psychosis around this film in the last day acting as if $7M (possibly less with actuals) is a success is wild. it has to be purely based on the $3M predictions that got passed around, because $7M for a wide release of a documentary (about a well known subject) is not a success, and in a vaccuum, $7M for a wide release of a documentary is fine but there’s not much to compare it to given there hasn’t been a ton of wide release documentaires in the last decade! (which again is absurd that they’re using this to call it “the biggest documentary release in a decade..”), because okay, what are other docs are there? (i assume we’re not counting Taylor Swift’s or concert movies either)
Mind you I keep saying that these movies have an audience – they always have. It’s the Angel Studios/Faith/MAGA crowd and the cult crowd (the ones who pushed Dinesh D’souza’s insane ‘documentaries’ to $10-15M domestic)
Why does this matter? Politics is inescapable on Reddit I swear
Also ignores all the money they were paying people to see this. Wasn’t it like $50 per person?
The Tylor Swift concert film was a Documentary.
It opened to $90M.
This is all bullshit.
You’d think this was a new Star Wars or something with how much this sub keeps talking about it. It’s just a documentary that had a decent little weekend, no more, no less. Move on.
“it did less bad than expected” doesn’t generate clicks i fear
Grifters gonna grift. We know the truth.
Where are you guys seeing those headlines lmao
It’s a bribe, end of the story.
finally a real headline!
Two things can be true.
It can be a high grossing (not netting) film for a documentary. If you’re just pitting it against other recent documentaries.
But it can also be a colossal failure due to the ridiculous 40 million dollar budget and marketing
I think the way they’re looking at it is Roger Moore’s last documentary ***Fahrenheit 11/9*** (The one about how Trump sucks) made 7 million in its entire theatrical run. But then again it also had a BUDGET of 5 million.
The Melania movie is a bomb, but it’s bombing in a way that’s allowing those behind it to save a little face. And it’s disallowing the internet from laughing out loud to the degree that people were expecting to.
i guess no one can prove otherwise cause no one was in the theater
Holy fuck I wouldn’t have even KNOWN that a Melania movie out if it weren’t for Reddit complaining about it every 10 fucking seconds. Jesus Christ does every single thing have to be a crusade?
Two things can be true: this is very impressive weekend box office for a narrative documentary, and still a huge flop due to its budget.
They’re sucking up for that 25% state refund and removals of that 100% tariff. So be it
It’s weird how made trades are spinning this film as a success, but a lot of them were also trying to downplay the performance of *Sinners* last year. Make it make sense.
https://preview.redd.it/bvg5gud6g5hg1.png?width=1000&format=png&auto=webp&s=e35279d571cf8bdc9dd395b821fb687354ac22bb