Per Deadline: Cineverse’s Return To Silent Hill ups weekend haul to $3.25mil despite the weather. Cineverse’s CEO says film will be “very profitable” with $3.5mil all in spend.
Per Deadline: Cineverse’s Return To Silent Hill ups weekend haul to $3.25mil despite the weather. Cineverse’s CEO says film will be “very profitable” with $3.5mil all in spend.
It ain’t gonna be profitable edit: I didn’t know about how much cineverse spent on it so it’s gonna be profitable for them, but a bomb for everyone else
TasteTheBiscuit1810 on
I was surprised to see a Silent Hill movie coming out considering it had no promotion at all.
Mizerous on
Thanos- Impossible
Freddy-Philmore on
Cool… I like to see smaller companies do well… well I like to see all of them do well. I’m gonna see it this week.
SilverRoyce on
on this topic, according to their quarterly report, Cineverse spent $2.8M marketing toxic avenger (at least in the film’s release quarter) and got back only $1.1M theatrically not including deductions iconic’s theatrical distribution fee (if I read the latter part correctly). Depending on how well it overperformed on home video that probably breaks even on either PVOD of VOD.
Anecdotally, it definitely felt like Toxic Avenger’s marketing was more prevalent (even if a lot was earned media I was still hearing their ads on ringer podcasts) but P&A spend can’t be higher than that.
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It ain’t gonna be profitable edit: I didn’t know about how much cineverse spent on it so it’s gonna be profitable for them, but a bomb for everyone else
I was surprised to see a Silent Hill movie coming out considering it had no promotion at all.
Thanos- Impossible
Cool… I like to see smaller companies do well… well I like to see all of them do well. I’m gonna see it this week.
on this topic, according to their quarterly report, Cineverse spent $2.8M marketing toxic avenger (at least in the film’s release quarter) and got back only $1.1M theatrically not including deductions iconic’s theatrical distribution fee (if I read the latter part correctly). Depending on how well it overperformed on home video that probably breaks even on either PVOD of VOD.
Anecdotally, it definitely felt like Toxic Avenger’s marketing was more prevalent (even if a lot was earned media I was still hearing their ads on ringer podcasts) but P&A spend can’t be higher than that.