Everlane sold itself as the ethical alternative to fast fashion. Then Shein came calling
by theindependentonline
Everlane sold itself as the ethical alternative to fast fashion. Then Shein came calling
by theindependentonline
8 Comments
So many brands that still have fast fashion mind sets, but with much better marketing.
It’s just so absurdly hard to find quality clothes these days and I’m just so tired
everlane was union busting way back in 2019/2020 so this comes as no surprise to me; their supposed ethics was really primarily a marketing strategy. the brand may have originally launched with good intentions (remember choosing your price?) but that was a long, long time ago.
Last year I made the decision to only buy secondhand unless it was underwear, bras, and event specific clothing. Best decision I ever made and feels good to keep clothing out of landfills.
I had no idea they even had that branding. Just went in a few times because they opened at a mall near me and always felt sticker shock. I guess I would have understood the process more if I knew it was ethical or sustainable but so much for that now.
Buying clothes lately has been an exercise in frustration. Too many clothes have ugly patterns or have design elements that I hate. (Smocking and tiers are the biggest offenders.) I am at the point that I am seriously considering learning to sew.
I have seen the estimate that there is already enough clothing in existence to dress the human race for the next six generations. I buy mostly second-hand, one reason being the eco-cost, but also because usually the clothes have already been worn & washed so I won’t be surprised by laundry shrinkage, etc. Not to mention it is usually cheaper, there is less decision fatigue, etc.
I stopped buying from Everlane a while ago because it got too expensive for me, and their affordable tees started to become way less affordable. But this is a real shame. I loved their tees and sweaters. The article mentions “other ethical, minimalist clothing retailers”, like Quince, but if anyone has any other recommendations, I’d appreciate it.