The viewership for streaming keeps growing and growing — or does it?
The next edition of “The Gauge,” a monthly snapshot from Nielsen that purports to examine all broadcast, cable and streaming consumption that occurs through a television screen, will be delayed by a week or after Nielsen revealed to clients that the research was likely to reveal a downturn in streaming audiences. That dynamic spurred some handwringing among many of the new-tech companies, according to three people familiar with the matter, that have seen their fortunes soar as they reel in scads of new broadband viewers.
At issue, says Nielsen, is the implementation earlier this year of new data that shows how U.S. households connect to and consume TV, use video-capable digital devices, and interact with and share streaming media and ecommerce accounts. The research, known as DASH, is a syndicated study fielded in partnership with NORC at the University of Chicago, a polling firm. Nielsen had previously informed clients that its use of the data could result in a one-time expansion of the number of households, or “universe,” watching cable and broadcast TV, and a potential diminution of the overall audience watching streaming.
“When we began our standard monthly Gauge previews with clients this week, some clients requested additional data around DASH implementation. We will be providing them with that information,” Nielsen said in a statement provided to Variety. As a result, we are delaying the release of The Gauge one week to coincide with The Media Distributor Gauge release on March 24. We believe this will enable a smoother transition and give clients and the industry a better holistic view of February viewing.”
by ChiefLeef22
12 Comments
Maybe because it costs half my paycheque to have a subscription to all of these streaming services?
The high seas be a kinder mistress these days.
Prices are skyrocketing and wages are stagnant.
Americans have less disposable income and are pulling back. Nielsen, for whatever reason, thinks they need to jump through hoops to bump the numbers up instead of just admit that TV is entering a downward swing.
Why stream when there’s so many options for home media anyway?
Just use something like plex and set that up
LOL the report shows something bad so we just don’t put out the report. How post COVID of them.
Muahaha fuck streaming gang
They know nothing. How they are still in business is beyond me.
Shit its too expensive and not worth it
I do not remember the last series I enjoyed on netflix was, it’s like they permanently check out after the strike. I don’t even remember the last thing I watched on Netflix even, if it weren’t auto pay I would’ve dumped it by now for sure. It’s just not like what it used to be
Honestly its also because ad companies want proof if viewing. Its very obvious that numbers are being manipulated. Also a large amount of the ad tiers are being ad blocked. In short, the advertisement is not giving back as much as it should be. We know why, everyone knows why its just the house of cards. That is the ad industry right now, paying companies to have bots watch your ads, doesn’t sell products.
And they just so happened to stop tracking presidential popularity also…so weird!
I’m willing to bet it’s delaying this because the networks that installed Trump people to lead the newsrooms have seen their ratings crater and they’re scared of offendinf Epstein’s best friend