Esquire Singapore responds to criticism over use of AI for Mackenyu story, calls it a ‘deliberate creative decision’

by GayAssNinja69

3 Comments

  1. GayAssNinja69 on

    > Mackenyu was offered to us for our March cover. However, due to his demanding schedule, he was only able to complete a photo shoot and was unable to respond to our interview questions in a timely manner. After several attempts to secure his responses, we chose to pivot the editorial approach to align with the March issue’s theme: Echoes.

    > The use of AI was a deliberate creative decision intended to reflect this theme; exploring the ‘echo’ of a persona in the digital age in the absence of the physical subject. We were transparent about this experimental approach as our goal was to explore the intersectionality of celebrity and tech within the Echoes context.

    > We appreciate the dialogue this piece has sparked among our readers and the industry. We have noted the feedback for future editorial considerations, and remain committed to pushing the boundaries of traditional media.

    What’s messed up is in their weird AI generated fake interview abomination, the AI created some nonsense about how “it” wants to live up to Mackenyu’s deceased father

  2. >The use of AI was a deliberate creative decision intended to reflect this theme; exploring the ‘echo’ of a persona in the digital age in the absence of the physical subject.

    One of the larger piles of corporate-speak horseshit ever put out. Likely also generated by AI.

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