Global streaming subscription revenue surpassed $150 billion for the first time in 2025, according to a new survey from Ampere Analysis, which highlighted that as “a major milestone” for the subscription market. And streaming subscription revenue will hit $202 billion by 2030, up 29 percent, “as streamers shift focus from subscriber growth to price increases and ad-supported tiers,” the research firm predicted on Monday.
“While international expansion remains an important driver of the market, platforms are increasingly focusing on monetization through price increases and the rollout of ad-supported tiers, particularly in mature markets,” Ampere emphasized in its latest report. “As ad-free subscriber numbers stabilize, hybrid subscription and advertising models are playing an increasingly important role in revenue growth.”
- Global streaming subscription revenue jumped 14 percent in 2025 to reach a total of $157.1 billion. That amounts to a tripling over the past five years from $50 billion in 2020. “The international expansion of global streaming services, the rollout of ad-supported tiers, and consistent price increases across major platforms have contributed to the increase,” Ampere noted.
- The U.S. remained the largest driver of the streaming sector last year, accounting for 50 percent of global streaming subscription revenue in 2025, according to the research firm. “Netflix is the largest contributor in the U.S. market, with revenues up by 14 percent in 2025 following an across-the-board price increase at the start of the year,” Ampere explained. “In more crowded markets such as North America and Western Europe, the next phase of expansion is increasingly driven by ad-tier subscriptions.”
"Extracting greater value from existing audiences"
Remember Rule of Acquisition 3: Never spend more for an acquisition than you have to.
by Neo2199
9 Comments
So everyone claiming they canceled after each hike are…. full of shit?!
Oh boy, we love profit extraction!
More ads are coming!
More adds, less shows. Higher price. YAY
“Extracting greater value from audiences” just makes me cringe. What a horrible, if accurate, way to put it.
Don’t worry more adds and more price increases are coming
“Extracting greater value from audiences” makes me want to cancel subscriptions and find an outdoor hobby, fuck this techy hell bullshit, they make everything absolute shit. Actors and artists are not getting one cent of that greedy money grab it all goes to investors and executives leaching off both the artists and the audiences.
They want to replace the artist with AI, and they want to make the audience unemployed using AI, they want crazy ass shit that has no sustainable model of functionality and they will break society. Fuck all this shit, we need to reset the tech industry, pull the plug and hard reset this shit.
I cancelled my 27 year old netflix account last year and I haven’t missed it at all. The netflix it started as was a completely different experience. Getting obscure art films in the mail was amazing. The seas have called me back. I’ll leave them again if they keep shit up on a platform and let me download it to my phone for when I don’t have connection, but until then I am not going to subscribe to shit anymore. One fee, one time, I own it.
“Extracting” lol bend over and open wide