**From Business Insider’s James Faris:**
Hollywood has another reason to fear YouTube.
The Google-owned streaming giant generated more advertising revenue last year than Disney, NBCUniversal, Paramount Skydance, and Warner Bros. Discovery — combined.
YouTube’s $40.4 billion in ad revenue in 2025 exceeded the $37.8 billion sum from its four closest Hollywood competitors, according to new estimates from media research firm MoffettNathanson. (With fifth-place rival Fox added in, the traditional media cohort would be ahead of YouTube at $44.8 billion.)
That’s a substantial change from 2024, when YouTube’s $36.1 billion in ad revenue fell short of the $41.8 billion total from Disney, Comcast’s NBCU, Paramount, and WBD, per MoffettNathanson.
Yeah, because there’s 3 or 4 ads per video along with a banner that takes up half the damn screen.
They’re squeezing every second and amount of space they can to fill with fucking ads.
Smooth-Quantity-7024 on
Not from me it doesn’t.
OhScheisse on
Likely because 1) they don’t make content and 2) they get ad money without having the same expenses as film & TV companies
Ill-Wind2384 on
So does 55% of that revenue go to creators or do we have to break it down further to find that out?
Extra_Passion_5754 on
How, though? I haven’t seen an ad on YT in well over a decade, because adblockers exist.
Macho-Fantastico on
Both my parents watch more YouTube than any TV channel these days, and I wouldn’t call them tech savvy. Plus YouTube doesn’t have to make content themselves like the rest so this doesn’t surprise me.
9 Comments
**From Business Insider’s James Faris:**
Hollywood has another reason to fear YouTube.
The Google-owned streaming giant generated more advertising revenue last year than Disney, NBCUniversal, Paramount Skydance, and Warner Bros. Discovery — combined.
YouTube’s $40.4 billion in ad revenue in 2025 exceeded the $37.8 billion sum from its four closest Hollywood competitors, according to new estimates from media research firm MoffettNathanson. (With fifth-place rival Fox added in, the traditional media cohort would be ahead of YouTube at $44.8 billion.)
That’s a substantial change from 2024, when YouTube’s $36.1 billion in ad revenue fell short of the $41.8 billion total from Disney, Comcast’s NBCU, Paramount, and WBD, per MoffettNathanson.
[Read more about YouTube’s increasing dominance. ](https://www.businessinsider.com/youtube-ad-revenue-disney-nbc-paramount-wbd-warner-bros-streaming-2026-3?utm_source=reddit&utm_medium=social&utm_campaign=insider-entertainment-sub-post)
No wonder, it’s a requirement to advertise.
And everyone hates it.
Yeah, because there’s 3 or 4 ads per video along with a banner that takes up half the damn screen.
They’re squeezing every second and amount of space they can to fill with fucking ads.
Not from me it doesn’t.
Likely because 1) they don’t make content and 2) they get ad money without having the same expenses as film & TV companies
So does 55% of that revenue go to creators or do we have to break it down further to find that out?
How, though? I haven’t seen an ad on YT in well over a decade, because adblockers exist.
Both my parents watch more YouTube than any TV channel these days, and I wouldn’t call them tech savvy. Plus YouTube doesn’t have to make content themselves like the rest so this doesn’t surprise me.