“The thing with AI right now in Hollywood: Everyone’s lying just a little bit,” Janice Min, a former editor of Hollywood Reporter and CEO of cinema industry media group Ankler Media, told Business Insider in a new interview.
She added: “Companies are lying about the capability of their products. And for creative people, they’re lying about the fact that they’re not using it.
“I dare you,” Min continued, “to find a screenwriter who is staring at a blank page and not talking to Claude or ChatGPT at the same time.”
AggressivelyCalmLeo on
Very relevant to read the last paragraps of the article, for some reason hidden behind the alarmist title:
>It’s worth taking these claims with some skepticism. To be sure, Hollywood studios are probably using some form of “AI” in post-production, especially in applications like visual effects. But AI could describe a multitude of tools that aren’t necessarily generative AI, and are merely powerful algorithms that have been around long before ChatGPT and image or video generators became a phenomenon.
>Artists also tend to be ardently against AI, perhaps more so than any other field or demographic. AI protections were a major factor in the 2023 strikes led by actors and screenwriters that were some of the longest in Hollywood history. That makes it hard to believe that most screenwriters are using AI chatbots.
>Moreover, it’s the same alarmist narratives being pushed by AI boosters, who see it as a cause of celebration rather than concern. Every minute there’s a new AI-generated video being cranked out with the video generator du jour — right now it’s Seedance 2.0 — featuring deepfaked celebrities, usually accompanied with the common refrain that “Hollywood is cooked.”
>But like many displays in the AI industry, many of these tend to be theater. That viral AI video of Tom Cruise and Brad Pitt fighting on a rooftop that had credulous Marvel screenwriters quivering in their boots and AI bros prematurely dancing on actors’ graves? It turned out to just be a digital reskin of a video of two flesh and blood humans fighting in front of a green screen. The only thing that’s “cooked,” maybe, are the brains of people that believe every claim that comes out of AI circles.
Deep-Patience1526 on
Everyone is tbh
Feeling_Bedroom5533 on
I think the problem is most people use “Hollywood” as a blanket term which makes it sound like a singular group of people just sitting around a big table.
The truth is that there are so many vfx artists, and many of them are outsourced around the world, which makes oversight of AI usage next to impossible to track.
And also, where do you draw the line? If someone needs to erase a pulley harness that’s attached to a stunt double, how would anyone know that AI wasn’t used instead of manually scrubbing it over? On top of that, many of these artists are underpaid and working crazy deadlines. It’s a competitive field, and people never know when their next project is. They are definitely going to be taking shortcuts.
I’m not defending it, but this is the realistic aspect people need to consider.
d-j-9898 on
AI is a terrible tool for consistent narratives and both the writers and actors guilds would throw a fit if AI was used in place of them so of course its not being used much.
CheatingTheMan on
The concept that billion dollar companies would try to increase profits by using cheap method seems to still be an issue for folks who believe these companies are moral, just and actually care about the craft or the audience.
bookon on
They are using tools that previously used software that didn’t have AI tacked onto it and now they are using very similar tools that do.
7 Comments
“The thing with AI right now in Hollywood: Everyone’s lying just a little bit,” Janice Min, a former editor of Hollywood Reporter and CEO of cinema industry media group Ankler Media, told Business Insider in a new interview.
She added: “Companies are lying about the capability of their products. And for creative people, they’re lying about the fact that they’re not using it.
“I dare you,” Min continued, “to find a screenwriter who is staring at a blank page and not talking to Claude or ChatGPT at the same time.”
Very relevant to read the last paragraps of the article, for some reason hidden behind the alarmist title:
>It’s worth taking these claims with some skepticism. To be sure, Hollywood studios are probably using some form of “AI” in post-production, especially in applications like visual effects. But AI could describe a multitude of tools that aren’t necessarily generative AI, and are merely powerful algorithms that have been around long before ChatGPT and image or video generators became a phenomenon.
>Artists also tend to be ardently against AI, perhaps more so than any other field or demographic. AI protections were a major factor in the 2023 strikes led by actors and screenwriters that were some of the longest in Hollywood history. That makes it hard to believe that most screenwriters are using AI chatbots.
>Moreover, it’s the same alarmist narratives being pushed by AI boosters, who see it as a cause of celebration rather than concern. Every minute there’s a new AI-generated video being cranked out with the video generator du jour — right now it’s Seedance 2.0 — featuring deepfaked celebrities, usually accompanied with the common refrain that “Hollywood is cooked.”
>But like many displays in the AI industry, many of these tend to be theater. That viral AI video of Tom Cruise and Brad Pitt fighting on a rooftop that had credulous Marvel screenwriters quivering in their boots and AI bros prematurely dancing on actors’ graves? It turned out to just be a digital reskin of a video of two flesh and blood humans fighting in front of a green screen. The only thing that’s “cooked,” maybe, are the brains of people that believe every claim that comes out of AI circles.
Everyone is tbh
I think the problem is most people use “Hollywood” as a blanket term which makes it sound like a singular group of people just sitting around a big table.
The truth is that there are so many vfx artists, and many of them are outsourced around the world, which makes oversight of AI usage next to impossible to track.
And also, where do you draw the line? If someone needs to erase a pulley harness that’s attached to a stunt double, how would anyone know that AI wasn’t used instead of manually scrubbing it over? On top of that, many of these artists are underpaid and working crazy deadlines. It’s a competitive field, and people never know when their next project is. They are definitely going to be taking shortcuts.
I’m not defending it, but this is the realistic aspect people need to consider.
AI is a terrible tool for consistent narratives and both the writers and actors guilds would throw a fit if AI was used in place of them so of course its not being used much.
The concept that billion dollar companies would try to increase profits by using cheap method seems to still be an issue for folks who believe these companies are moral, just and actually care about the craft or the audience.
They are using tools that previously used software that didn’t have AI tacked onto it and now they are using very similar tools that do.