@Spoookerz on TikTok makes some really great points about the lack of diversity and how Australia consistently fails to include POC in their campaigns.
This is not shocking at all, considering all the racist tweets she made back when she was a nobody.
RobbieRedding on
In the Southern Hemisphere, no less
Wintergloaming on
I don’t know why people act surprised, this is the same person who had a plantation wedding and had to delete her old twitter for racial slurs.
ThirdAltAccounts on
She’s a known racist
Who’s surprised ?
jaylee686 on
I count at least 10 non-white attendees, which is definitely not a lot so the diversity criticism still stands, but I don’t understand people saying there’s not a single one??
Cute_Source5417 on
ya’ll its Australia lol 1.6% of the population is black…
jeonjk22 on
i thought u meant mecca the muslim pilgrimage 😭
Efficient-Office5661 on
sounds about white
Toxxicat on
Is this not just Hailey with the Mecca employees? Why would Rhode face backlash. It would be on Mecca.. and Australia is very white overall.
This seems a bit silly to me?
WarAny6713 on
Is there anything that matters more than visible diversity? Or is it at the very top of the list?
Rare-Connection-8300 on
It is overwhelmingly white and I genuinely don’t like Hailey or her brand whatsoever, but it is worth mentioning that the cloudy outdoor lighting severely washes out skin tones (and color in general), and I do see several people that seem to be POC, and there is (some) variety in body types here and there. Is it enough diversity? Absolutely not, but bad lighting and bad camerawork really isn’t helping, either. Zooming in on people’s actual faces makes it *marginally* better than the initial impression, though. But it’s a terrible photo all around, and I genuinely wonder if they just exported the washed-out .raw file with zero post-processing or color correction to adjust for the poor lighting conditions.
Classic-Bid5167 on
I see Asian people and some tanned people? If you look on Rhodes instagram there is diversity. Does this sound like reaching to anyone else?
So many middle parts. Not a side part in sight! Justice for millennials!
No-Pension8692 on
Who gives a fuck?!
Away-Ad-990 on
They invited who they wanted to invite can we not do this? It would be superficial just to invite ppl for their superficial identity features. Assume good intention people. Pick on real racists and real bigots and be less annoying
summerhappies on
i mean this was her two years before she decided to get married on a plantation so checks out
Hailey Bieber that had to delete her twitter account because people kept finding receipts of racism spanning for almost a decade? I’m so shocked!
bluebirdsmallbird on
excuse me… but I see multiple white *men* and for a beauty brand that’s diversity
/s
YouNeedCheeses on
Clap if you’re surprised
stefatr0n on
Australian here. I’m pretty sure all those people wearing black are Mecca employees – store management and higher. There was a special event they attended with Hayley which is where these photos were taken. Mecca is like Sephora for those not aware.
It’s absolutely fair to criticise a lack of diversity, but I’m not sure Rhode is necessarily the issue here. A better question might be why Mecca’s management lacks diversity. If you look at the actual launch event which had influencers and the like, there appeared to be much more diversity in attendees.
Psychological-Art368 on
Are y’all really surprised?
RainbowBriteGlasses on
In her defense, Australia is hella racist.
But also, this is exactly what I would expect from a Baldwin child.
seriousbizniz84 on
Australia has the most aggressively white standard of beauty of anywhere I’ve ever lived or visited. I’m so amazed that this is even a thing as most events looks like this.
Pink_Blacksmith on
Aren’t these Mecca workers? What does Rhode have to do with the hiring practices of Mecca? Like how is this her fault?
exemptcurve on
thank god trump ended DEI otherwise this would be really bad /s
pinkdiamond668 on
idk about Mecca but Rhode is whitegirl brand. i don’t know any WOC who fuck with Rhode or hailey Bieber, no offense to her, she just doesn’t have that sort of broad appeal. That’s not her market and pretending it is would just be disingenuous lol
36 Comments

Woww… Not even 1 person. like come on. You were supposed to be cool and better 🫨
There’s a few dozen videos on TikTok and Instagram from Beauty creators, with many of them responding to comments with similar messages.
https://preview.redd.it/1r0st7vhpwkg1.jpeg?width=1290&format=pjpg&auto=webp&s=71e204ef2add60a3412bc78ca33fc9f90a0b0317
@Spoookerz on TikTok makes some really great points about the lack of diversity and how Australia consistently fails to include POC in their campaigns.
https://preview.redd.it/se9d61grpwkg1.jpeg?width=649&format=pjpg&auto=webp&s=6477a4cb6161b224925b882abe28dd2400280437
Excuse me? And what do you call that? She is literally tanned. That‘s more than enough diversity! /s
Performative queen
Allwhite
Is this actual backlash in Australia or a few tweets from Americans? Happy to be proven wrong, but its often the latter.
Stay unclassy, Mecca.
Hailey to POC who applied:
https://preview.redd.it/ic128medqwkg1.png?width=640&format=png&auto=webp&s=8f58313942c4af242829685de9e0a3c62758225b
This is not shocking at all, considering all the racist tweets she made back when she was a nobody.
In the Southern Hemisphere, no less
I don’t know why people act surprised, this is the same person who had a plantation wedding and had to delete her old twitter for racial slurs.
She’s a known racist
Who’s surprised ?
I count at least 10 non-white attendees, which is definitely not a lot so the diversity criticism still stands, but I don’t understand people saying there’s not a single one??
ya’ll its Australia lol 1.6% of the population is black…
i thought u meant mecca the muslim pilgrimage 😭
sounds about white
Is this not just Hailey with the Mecca employees? Why would Rhode face backlash. It would be on Mecca.. and Australia is very white overall.
This seems a bit silly to me?
Is there anything that matters more than visible diversity? Or is it at the very top of the list?
It is overwhelmingly white and I genuinely don’t like Hailey or her brand whatsoever, but it is worth mentioning that the cloudy outdoor lighting severely washes out skin tones (and color in general), and I do see several people that seem to be POC, and there is (some) variety in body types here and there. Is it enough diversity? Absolutely not, but bad lighting and bad camerawork really isn’t helping, either. Zooming in on people’s actual faces makes it *marginally* better than the initial impression, though. But it’s a terrible photo all around, and I genuinely wonder if they just exported the washed-out .raw file with zero post-processing or color correction to adjust for the poor lighting conditions.
I see Asian people and some tanned people? If you look on Rhodes instagram there is diversity. Does this sound like reaching to anyone else?
https://preview.redd.it/3q0pk7wgswkg1.jpeg?width=640&format=pjpg&auto=webp&s=15cbc82765c58ea1aeaf5d0a8714917f423650cb
So many middle parts. Not a side part in sight! Justice for millennials!
Who gives a fuck?!
They invited who they wanted to invite can we not do this? It would be superficial just to invite ppl for their superficial identity features. Assume good intention people. Pick on real racists and real bigots and be less annoying
i mean this was her two years before she decided to get married on a plantation so checks out
https://preview.redd.it/r4963oztswkg1.jpeg?width=1170&format=pjpg&auto=webp&s=b62aef1eec4a1d774e07b1394ca1ed8b6957ac0c
Hailey Bieber that had to delete her twitter account because people kept finding receipts of racism spanning for almost a decade? I’m so shocked!
excuse me… but I see multiple white *men* and for a beauty brand that’s diversity
/s
Clap if you’re surprised
Australian here. I’m pretty sure all those people wearing black are Mecca employees – store management and higher. There was a special event they attended with Hayley which is where these photos were taken. Mecca is like Sephora for those not aware.
It’s absolutely fair to criticise a lack of diversity, but I’m not sure Rhode is necessarily the issue here. A better question might be why Mecca’s management lacks diversity. If you look at the actual launch event which had influencers and the like, there appeared to be much more diversity in attendees.
Are y’all really surprised?
In her defense, Australia is hella racist.
But also, this is exactly what I would expect from a Baldwin child.
Australia has the most aggressively white standard of beauty of anywhere I’ve ever lived or visited. I’m so amazed that this is even a thing as most events looks like this.
Aren’t these Mecca workers? What does Rhode have to do with the hiring practices of Mecca? Like how is this her fault?
thank god trump ended DEI otherwise this would be really bad /s
idk about Mecca but Rhode is whitegirl brand. i don’t know any WOC who fuck with Rhode or hailey Bieber, no offense to her, she just doesn’t have that sort of broad appeal. That’s not her market and pretending it is would just be disingenuous lol