I watched it this weekend, wondered if there would be a surge. Awesome!!
SeaConfusion6213 on
“Per Luminate, Netflix‘s Michelle Obama documentary ‘Becoming’ saw a substantial rise in U.S. viewership over the weekend.
The feature, which was released in May 2020, jumped 13,300% in total minutes viewed versus the weekend prior, putting up 47.5 million viewing minutes from January 30-February 1.
Interestingly, the jump seems to have began right as Melania debuted in theaters across the country. Luminate’s data shows that Becoming scored just under 1 million minutes viewed (roughly 9,500 views) on January 30 before soaring to 13.9M minutes viewed (about 140,000 views) on the 31st. February 1 saw the biggest single-day viewership with 32.7M views (a bit over 330,000 views). The next two days also saw some long-tail effects from this surge in interest with millions of minutes viewed on February 2-3.”
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I watched it this weekend, wondered if there would be a surge. Awesome!!
“Per Luminate, Netflix‘s Michelle Obama documentary ‘Becoming’ saw a substantial rise in U.S. viewership over the weekend.
The feature, which was released in May 2020, jumped 13,300% in total minutes viewed versus the weekend prior, putting up 47.5 million viewing minutes from January 30-February 1.
Interestingly, the jump seems to have began right as Melania debuted in theaters across the country. Luminate’s data shows that Becoming scored just under 1 million minutes viewed (roughly 9,500 views) on January 30 before soaring to 13.9M minutes viewed (about 140,000 views) on the 31st. February 1 saw the biggest single-day viewership with 32.7M views (a bit over 330,000 views). The next two days also saw some long-tail effects from this surge in interest with millions of minutes viewed on February 2-3.”